Opportunities

Opportunities represent ongoing projects for the sales team: for example a new opportunity brought by a prospect, a sales opportunity for an existing customer, and so on. The sales person assigned to an opportunity will make it go through different sales stages until the opportunity can be marked as won or lost.

Opportunities are organized in pipelines. An opportunity pipeline gathers opportunities that belong to the same type of business. Each pipeline contains different sales stages, set up according to the specific needs and business processes of each company.

These sales stages are used to make the opportunity progress: when an opportunity is created, it is added a sales stage. Once this stage of the sales process is completed, the sales person can move the opportunity to the next stage, and so on until all stages have been completed or the opportunity has been won. At any time, if an opportunity does not meet the required criteria, the sales person can mark this opportunity as lost.

To make this opportunity progress, the sales person has to do a number of tasks, called actions. For example, the sales person may have to call a prospect, make a product demo or send a business proposal. These actions can be associated with a specific opportunity or, more generally, with a customer, a prospect or a contact.

The opportunity is displayed as a card in the Kanban board of the opportunity pipeline. These cards display pieces of information about the opportunity. From the card, it is possible to open the opportunity record sheet to display all the information, as well as the different documents, contacts or actions linked to the opportunity.

Opportunities are managed from the Opportunities menu in the CRM module.